On the other hand, the amount of direct investing in Italy from Germany has remained at a low level. Never-the-less, Italy is the fifth largest industrial nation in the western world and its 55 million inhabitants represent a huge potential market for german products. After all, the “Made in Germany” label still has an excellent reputation in Italy. Main imports from Germany include electronic goods and electrical appliances, automotive and transportation products, chemical industry products and construction equipment.

Traditionally, Italy is one of Germany’s closest trading partners. Its reform process, started in 80's and accelerated in 90’s, has created an environment that is much more attractive to investors. Above all, this includes a comprehensive privatization policy, public administration reforms, as well as a significant tax reform that is designed to support the corporate investment process. Companies deciding to invest in Italy should know that customer service and maintenance expertise are becoming more and more important in the investment goods sector. In addition to this, it is essential that communication with customers is conducted in Italian and, as well is possible, vis-à-vis.